Hagelsock Sock, March 2018

Hagelsok Sock, with this sock we wanted to highlight a piece of our Dutch culture. And that’s tricky, because our own culture can’t just be translated into the great colors at Sock & Sock. Because as proud Dutchies, what are we both proud of but can simultaneously show off in a brand new sock design? The tulip that foreign tourists are so fond of? The ice skate that is mainly kept in the attic because of our mild winters? Our tolerant culture may be fairly typical of us as people, but difficult to translate into a sock. But then what do we use?

Hagelslag. When you tell someone who isn’t from the Netherlands that it is normal to eat candy on your bread here they often make a weird face. Nevertheless, we Dutch have been doing this en masse ever since 1919 when the licorice factory Venco first believed that granules with an aniseed flavor could serve as a sandwich topping. Later other variants followed, including the famous chocolate sprinkles in 1936. However, we are particularly fond of the colored variant: fruit sprinkles (vruchtenhagel). Because that’s something we can work with.

Therefore, in honor of a typical Dutch tradition that we can all be proud of: the hagelsock sock.

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hagelsock-sock
Sock&Sock Hagelsok, Maart 2018
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